Mimi’s Cafe Power of Pink Campaign Raises Breast Cancer Awareness

October is National Breast Cancer Awareness Month. I don’t know anyone who has not been affected by this disease: a mother, sister, aunt, wife, or friend. As you know, I am all about prevention. I know that a mammogram isn’t going to prevent breast cancer, but it can help detect it and hopefully, get someone the help they need early enough.

I am working with Mimi’s Cafe to introduce it’s Power of Pink campaign. Mimi’s Cafe is partnering with the National Breast Cancer Foundation (NBCF) this month to create and spread awareness for breast cancer. For the entire month of October, all 145 location will display a Giving Tree. Guests who donate $1 will be given a leaf to inscribe to put on the tree, and for $5, they receive a limited-edition pink ribbon lapel pin. In return, Mimi’s Cafe will provide up to $30 in coupons for those making an in-store donation. If you can’t make it to a restaurant, you can still support the campaign through eGift Card donations and digital donations to the Giving Tree. All proceeds will go to the NBCF.

breast cancer awareness
breast cancer awareness

A little about Mimi’s Cafe and the National Breast Cancer Foundation
Inspired by his visit to France, and with a passion for food, Arthur J. Simms opened the first Mimi’s Cafe in 1978. Today, the French-inspired neighborhood bistro is owned by Bob Evans Farms, Inc. There are 145 locations in 24 states that offer breakfast, lunch, and dinner.

Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. A recipient of Charity Navigator’s highest 4-star rating for eight years, NBCF provides women “Help for Today…Hope for Tomorrow®” through its National Mammography ProgramBeyond The Shock®Early Detection PlanMyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org.


Disclosure: I was invited to attend the event and received a gift card to facilitate my review. No other compensation was provided. All opinions expressed are my own.

40 comments

  1. Jen H says:

    October is such a great month because it is dedicated to awareness, but as a consumer, I buy pink products year round if possible. I plan on putting my “peace, love, tatas” magnet back on my car & wearing my pink ribbons as often as possible!
    Jennifer Harriman

  2. Mormishmom @ Funky PolkaDot Giraffe says:

    My friend is currently undergoing treatment for breast cancer, so this is dear to my heart.

  3. hbbs55 says:

    I ran in the Race for the Cure on Sept. 30th. I had a fundraiser in my fitness class which was a huge success!

    Holly Chernoff
    hbbb55 at hotmail dot com (rafflecoter)

  4. Karen Rae says:

    I was just reminded I am overdue for my annual mammogram (just a week or so), but THANK YOU for the reminder. I try to spread the word about breast cancer awareness throughout the year. it’s not just for October!

    krf1956 -at- gmail

  5. Norma says:

    I remind friends to get their mammograms, I donated headwraps and hats to my oncologist, and I support friends that walk or run for Breast Cancer Awareness.

  6. Kimmy says:

    MY MOM, AKA… GRANDMA MIMI, AND MY GRANDMOTHER, GRANDMA MICKIE, BOTH ARE SURVIVORS OF BREAST CANCER. MY MOTHER STARTED A CANCER AWARENESS/SUPPORT GROUP IN OUR LOCAL AREA. I GATHER WIGS AND OTHER SUPPLIES THAT COULD BE OF USE AND DONATED THEM TO THE GROUP AND PROVIDED ANY INFO AVAILABLE I COULD TO AREA WOMEN. I ALSO WORKED FOR 10 YEARS AT THE LOCAL HEALTH DEPT, WORKING AS THE LEAD CLERICAL PERSON FOR THE BREAST AND CERVICAL CANCER PROGRAM. I NO LONGER WORK THERE BUT STILL PROVIDE INFO TO LADIES THAT KNOW MY NAME AND COME UP TO ME ON THE STREET OR CALL MY HOME FOR MORE INFO. THANK YOU FOR THE GIVEAWAY AND FOR HELPING TO PROMOTE AWARENESS OF BREAST CANCER!

  7. Melanie Montgomery says:

    I just baked pink cupcakes to take to work tommorow! One of the delivery guys at work’s wife just was diagnosed. She has a double massectomy.

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